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Game asset pricing statistics: what top-selling itch.io asset packs cost (2026-10-03)

Data as of 2026-10-03 · source: itch.io game asset top-seller pages · compiled by CyberMax · CC BY 4.0 · CSV

Across 272 top-selling game-asset listings on itch.io (2026-10-03), 27.9% were free or pay-what-you-want, 36.0% were on sale, and the median USD-priced paid pack cost $5.00.

Key numbers

272distinct top-selling asset listings captured across the itch.io asset top-seller pagesAs of 2026-10-03 · itch.io game asset top-seller pages · #
27.9%of them are free or pay-what-you-wantAs of 2026-10-03 · itch.io game asset top-seller pages · #
36.0%were discounted at capture timeAs of 2026-10-03 · itch.io game asset top-seller pages · #
$5.00median price of the USD-priced paid listingsAs of 2026-10-03 · itch.io game asset top-seller pages · #
68.4%of USD-priced paid listings cost under $10As of 2026-10-03 · itch.io game asset top-seller pages · #
Median USD price of top-selling paid game assets on itch.io, by tag
2d: 152d15godot: 15.0godot15.0low poly: 13.5low poly13.5fantasy: 13.2fantasy13.2sprites: 11.5sprites11.5animation: 10.0animation10.0tileset: 8.8tileset8.8shaders: 7.5shaders7.5music: 6.0music6.0sound effects: 5.5sound effects5.5textures: 5textures5icons: 5.0icons5.0pixel art: 5.0pixel art5.0fonts: 4fonts4vfx: 3.9vfx3.9

Listings priced in USD only; free / pay-what-you-want and euro or pound prices excluded from the median.

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Share of top-selling game assets that are free or pay-what-you-want, by tag
animation: 56.7%animation56.7%fantasy: 53.3%fantasy53.3%2d: 50%2d50%godot: 50%godot50%pixel art: 50%pixel art50%sprites: 50%sprites50%tileset: 40%tileset40%icons: 33.3%icons33.3%low poly: 33.3%low poly33.3%fonts: 23.3%fonts23.3%sound effects: 23.3%sound effects23.3%music: 20%music20%shaders: 16.7%shaders16.7%vfx: 13.3%vfx13.3%textures: 10%textures10%

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By tag

TagListings in tag (itch.io)Top sellers capturedFree/PWYWOn saleMedian USD price
2d23,3093050.0%53.3%$15.00
animation3,1613056.7%43.3%$9.99
fantasy9,8433053.3%40.0%$13.25
fonts1,1363023.3%20.0%$4.00
godot2,5753050.0%26.7%$14.99
icons3,6853033.3%33.3%$4.99
low poly3,7243033.3%13.3%$13.49
music2,8773020.0%30.0%$5.99
pixel art22,0253050.0%60.0%$4.99
shaders3953016.7%60.0%$7.50
sound effects2,3883023.3%20.0%$5.50
sprites9,8583050.0%43.3%$11.50
textures1,2193010.0%40.0%$5.00
tileset5,3113040.0%60.0%$8.75
vfx7023013.3%76.7%$3.94

How these numbers were computed

Captured on 2026-10-03 from the public itch.io game-asset "top sellers" pages, overall and per tag (first page of each). A listing counts as free when itch.io shows it as free or pay-what-you-want; "on sale" means a percentage discount was shown. Medians use only listings priced in US dollars, so prices shown in euros or pounds are left out rather than converted. Tag pages that did not load are omitted. "Listings in tag" is the total itch.io displayed.

Cite or reuse

Free to quote, chart and republish with a link back (CC BY 4.0). Each number above has its own link (the # next to it).

CyberMax, "Game asset pricing statistics: what top-selling itch.io asset packs cost (2026-10-03)", https://cybermaxtools.com/stats/game-asset-prices/ (data as of 2026-10-03). Licensed CC BY 4.0.
<a href="https://cybermaxtools.com/stats/game-asset-prices/">Game asset pricing statistics: what top-selling itch.io asset packs cost (2026-10-03)</a> (CyberMax, data as of 2026-10-03, <a href="https://creativecommons.org/licenses/by/4.0/">CC BY 4.0</a>)

Download every number on this page: data.csv. More statistics.