TikTok hooks: 12 formats with examples
Short answer
A hook is the first 1 to 3 seconds: say who it's for and what they get, or open a loop they want closed. Proven formats include mistakes lists, beginner vs pro, myth vs fact, a surprising result shown first, and a direct 'stop scrolling if...'. Say it and show it on screen at the same time.
Copy-paste code
Hook formats (fill in your topic)
3 [topic] mistakes I see every week.
Nobody tells you this about [topic].
Here's how I'd learn [topic] if I started today.
[Topic] in 30 seconds.
You're doing [topic] wrong (and it's not your fault).
I tested 5 [topic] tricks so you don't have to.
Myth vs fact: [topic].
Beginner vs pro: [topic].Good to know
Put the hook in on-screen text too: many people watch muted.
Deliver what the hook promises within the video.
No hook can guarantee views.
Hookfern: Hooks, scripts and captions in seconds
from $6.99Hookfern writes 10 hooks for your topic from 40 formats, builds a timed 15/30/60-second script around the one you pick, and adds captions and hashtags. Free to start.
Secure checkout · 14-day fix-or-refund if it doesn't work as described (terms)Questions
How long is a hook?
1 to 3 seconds: one sentence.
Do hashtags matter?
3 to 5 that describe the video help sorting; they don't buy reach.